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HUF clothing was born in 1998 by the late Keith Hufnagel who at the time travelled the world as a professional skateboarder. From experiencing a huge variety of different cultures from around the world, HUF opened his own store in San Francisco. At first the store carried the streetwear and shoe brands that Kieth was a fan of before he created a small line of HUF branded clothing that grew at a rapid rate.

Skateboarding has always been at the forefront of HUF's design and has always stayed true to its roots

Recent collaborations include Felix the Cat, United Arrows, South Park and Los Angeles based artist Cleon Peterson. HUF clothing and footwear is represented by a creative collective of artists in Austyn Gillette, Brad Cromer, Dan Plunkett, Joey Pepper, Dick Rizzo, Tyler Bledsoe, Peter Ramondetta . Outside of skateboarding HUF also hook-up the Surfer, Craig Anderson.


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